The popularity of the Sonic the Hedgehog brand aided Sega in rising up to face Nintendo. At one point, Sonic was on a trajectory to be more recognizable than Mickey Mouse, according to former director of marketing at Sega Al Nilsen, who cites the mascot's Q-Rating at its peak. Sonic was so popular that Sega's mascot – not Mario – became the first video game character to receive a float in the Macy's Thanksgiving Day Parade. Sonic quickly rose to threaten Nintendo's mustachioed plumber as the face of the video game industry. That all changed when Sonic the Hedgehog launched on the Sega Genesis. With the flourishing NES dominating the console market, it seemed as though no legitimate challenger could emerge to take on Nintendo's juggernaut. In the late 1980s, Mario ruled the platforming genre.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |